Magazine Advert Analysis 2 (Giordano)

Conventions:

- Artist name

- Title of album 

- Songs from album

- Record company

- Explicit lyric warning 

- Rule of thirds used 

Analysis:

 In this advertisement, Rihanna is conveying an idea of rebellion and edginess. 

Mise en scene & Costume:

Rihanna is in black leather. This suggest rock or hardness. This also helps to back up the idea of the album name ‘ Rated R’ as it makes us assume that Rihanna herself might be rated R.

Design:

The image is in black and white. This constructs well with the song titles in red. The use of black and white in this image reinforces the idea of edginess.

Camerawork:

This is a close up of Rihanna. She is staring straight at the camera, as if she is looking at the viewer. This helps to connect her to her fans.

Design:

The fonts used are a mish-mash of straight-lined and hard looking fonts. It is interesting that ‘Rated R’ is so small on the advertisement, it is clear they are marketing solely on the image of Rihanna alone.