Audience Research (Giordano)

Below is a survey that I sent out to multiple people in order to get an Idea of who our exact target audience for our music video would be, I have also analysed the results in order for us to be able to compare different peoples answers. Create your own user feedback survey

Analysis of survey feedback:

From this we can see that 90% of people who listen to grime music are male, and only 20% are female, showing us that a large majority of out target audience are going to be males.

In this, we can see that 90% of people that listen to grime music are aged between 15-20 years old, and only 10% are aged between 20-25. Showing us that we will be targeting males aged between 15-20 and also 20-25

Here we can see that 70% of people who took part in the survey listen to grime music, 10% listen to R n B, 10% listen to Hip - Hop and 10% listen to drum and bass. This is in our favour as we have already chosen the grime genre to produce a music video for, and it was the most popular answer in the survey. 

Here we can see that 60% of people listen to music for 2-4 hours a day, 30% listen to it for 4-8 hours a day, and 10% listen to it for 8 + hours. From this we can see that people tend to listen to their preferable genre of music quite often. 

We can see that the top answers for what people like about grime are its variation, its rawness and its authenticity. This shows us that our target audience do not follow crowds and prefer to listen to a genre of music that is not mainstream (Grime).  

From the two screenshots above, you can see that there are a variety of grime artists ranging from popular mainstream artists (Stormzy) to the lesser known artists (Bugzy Malone). The fact the few of the answers have repeated them selves shows me that our audience have a good knowledge of the grime genre. 

From the images above we can see a variety of opinions on what costume's grime artists commonly wear. It is evident that our target audience believe that our characters costumes in the music video should consist of tracksuits and puffer jackets. this has extremely helped us as it has steered our ideas for costume's forward. 

In regards to location, our target audience made it clear with their answers that they think it is essential to include dark, nocturnal scenes consisting of car parks, empty streets and estates. This has helped massively to narrow down our location ideas to the ones that our target audience feel are necessary.

Finally, we can see that our target audience again have a variety of answers for what they believe are the typical conventions in the grime genre. To summerise their answers, they believe grime has a sense of realism and rawness which attract them to it, suggesting they have a passion for this type of music.