Krept And Konan - Don't waste my time (Modern Music Video Analysis) (Giordano)

The Camera techniques that are used within this rap video are very typical of most music videos with establishing shots, mid shots and close ups all being used to show off different parts of the video for example the establishing shot is used within the first few seconds of the video to show that the video is taking place in London as the shot shows the iconic skyline that includes the Shard. The mid shot is used within the music video to introduce the audience with the artist and the other people within the music video this creates a more personal feel in an other wise hostile music genre. Close ups are used in the music video with the artist so the words can be emphasised such as the main lyric of the song "don't waste my time", another close up that is used in the music video is that of the train station name; Thorton Heath Station, this shows that they are proud of where they come from (Croydon).





The editing in the music video is very good because they have managed to incorporate a time lapse of motorbikes going through the streets of London, although this is not very hard to do it emphasises that they are filming in London and that it is of the up-most importance to the music video. Another piece of editing that they have managed to put into the video is the text overlay that has a matching sound at the very start of a music video this is just an overlay at the start of the music video which tells the audience some things about the music video. The music video is also in black and white which from my experience is a convention of some rap videos as it strips back all the jewellery and other expensive things so that the artist seems to be more genuine.

The Mise-en-scene of the music video is very deliberate as it is clearly showing and making a statement of that Krept & Konan are from London and are proud of that fact. The placement of the police also shows they are from London due to the insignia on the police cars, and the train station name also shows where in particular in London they are from, this shows that they are proud of the area they are from and that they are going to represent them.

The only lighting that is clearly visible in the music video is that of the motorbikes and this is just because they filmed at night so there isn't much to notice about that. However the police lights that are the key piece of lighting, this could representing that they are standing up against them as they are anti-establishment, and this could very well be the case with one of the lyrics of the song being "Police want stop me, search my clothes tell em don't waste my time" this just shows that they are only interested in making moneyed getting girls and they see the police as stopping them from doing this.