Monday, 17 October 2016

Magazine Advert Analysis 1 (Giordano)



Conventions: 
- Title of brand
- Title of album 
- Image of Brand
- Quote from reviewer/magazine
- Songs from album
- Record company 
- Rule of thirds used 

Analysis:
The images of each band member on the poster suggests that each band member is an artist on their own, it is more typical to have the band together in one photo to suggest band cohesion. The band are superimposed over the lead singer in this photo, this helps to suggest the band work as a unit. 

Mise en scene:
Each member is holding an instrument. This helps to make the band look more authentic, like the are 'all about the music'. 

Camerawork:
Mid shots of all band members are used. This suggests the band as equals. It also allows us to see their props and costumes, which evoke the idea of folk music.

Design:
The images are all faded and look like more old- fashioned photos (like they are from instagram!) this helps to enforce Mumford and Sons’ old timey folk image. The setting (a filed) also conveys this idea. The use of the instagram nature of the photos would also appeal to their young, modern audience. 

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