Evaluation Question 4 - Giordano

                           How did you use new technologies in the construction and research,                                                                        planning and evaluation stages?  
 

         

                       
                                         Using Final Cut Pro as an editing program
                       


                                    Raw footage using DSLR - Canon EOS 650D
                     

Evaluation Question 3 - Giordano

What have you learnt from your

audience feedback?

       

               


           
           
             
              Focus group on initial ideas...
                        
           

              Audience feedback on final cut...
              


              Audience feedback on final cut...
              


                                                   
                                                      Audience Feedback: Genre

I asked many people of different ages (however focusing more on my target audience range) to state their favorite genre of music and why. I then transferred the information I found into a tally chart and a table so that it could be easily visually analyzed. Although some members of a different age range  enjoy grime and some teenagers/young adults enjoy other genres, I still found that grime was the most common genre that teens/young adults enjoy. I also found that some reasons that people gave to why they enjoy a particular genre can be applied to the pop genre, such as having visually appealing music videos. Therefore, I also aimed to achieve this in my own music video.

                                                     

                                                         
                                                      Audience feedback: Print products

Before creating my digipak and advert, I wanted to look at real media print products that were successful in promoting the artist and his/her work. I asked my target audience to state some of their favorite rap/grime artists and I researched the digipaks of the most common artists that they had answered.


                                                           Tinie Tempah - Discovery
                   

         
                                                        J Cole - The sideline story   
                   


My group and I designed one digipak and three magazine adverts as a rough guide to see what our audience would think, and from there would have gone on to make many others for our target audience to give suggestions of which one to choose. However, thankfully our target audience loved our digipak and even after explaining other ideas to them, they were fixed on this design. The only element of the digipak that was not heavily touched upon was whether it should be completely in black and white or in colour. Therefore, I decided to send out an online survey asking which design they preferred, A (black and white) or B (colour). Since my target audience is of a young age, it occurred to me that the best way to easily communicate with them is through using social media, as i did not only want to take the advice from one focus group.

Therefore, using the Internet, I had a sample of my target audience take this online poll on their phones and computers in order to choose which design they preferred. I found this method very easy and practical as it is simply a one-click process and I was able to track the progress of the poll to see which designs were doing well. Here were my results...   
                     
                                                      Focus group on digipak
                    

Results of online poll regarding digipaks...

Thankfully, design A was the design that I initially wanted for my digipak front cover and this was also the design that received the most number of votes. Therefore, it ended up being our final front cover design. 

I also used another form of social media very popular with my aimed target audience; Twitter. Here, I simply posted the two digipak designs and asked for responses and opinions. Here are some examples of the responses I received...

By this time my focus group, online poll and twitter had

all said that they preferred design A to B. I am glad that

I experimented with different types of audience feedback

as the result (using design A) will be more reliable.

Using my audience for feedback really made the construction of my digipak and magazine advert much easier as I could see which images, designs, fonts and layouts worked best to appeal and attract them. Since the print products and the music video work together as a promo package, if I can ensure that my designs appeal to the majority of my target audience, then it makes it more dependable that my products would have a better chance of success in the market place. 

Evaluation Question 2 - Giordano

How effective is the combination of your main product

and ancillary texts?

       


               

Evaluation Question 1 - Giordano

                          1. In what ways does your media products use, develop or challenge 
                                         forms and conventions of real media products?        
           

                

                                     

Conventions of a music video:

                                     























Conventions of the grime genre

Mise-en-scene:
Looking a the locations of where grime music video’s are filmed, it is obvious that they are mostly set in the streets of cities where the artist’s were most likely to have grown up in. A prime example of artist’s using this location is Chip - Run Out Riddim, set on the dark streets of Tottenham where he was born and raised. Typically, grime artists in video's wear casual clothing consisting of puffer jackets and matching tracksuits, and use props that link in with the lyrics.

'Don't Worry About Me': Location's
The locations that were chosen to shoot my music video all link together well and follow the generic conventions of existing grime music video's. I was able to work with a collection of scenes consisting of high streets, empty back streets, alley's and car parks.  I found that the variety of of locations helped to create a sense of realism making it look similar to an existing grime music video. 


Ealing Car Park:
Perfect location to capture the characters surroundings, the vibrant blue colours of the car park contrasted with dark sky looking extremely cinematic. 

Alley way:

A dark and eerie location, common of the grime genre.

      

1. Domestic location:

2. Block of flats:

Typical of grime videos that a narrative, story like structure. Helps to show the progression of time from when the artist is at home to what they get up to when they leave.

Blocks of flats are usually seen in grime videos, it order to show an urban location.  

 

Props

Initially, this was my plan for what props I wanted to use in the music video. However, due to a very low budget, I was only able to get some of the items. Nonetheless, I still found that some of the props used in the overall final cut of the music video were successful in creating a realistic grime video. 

Initial ideas for props

Props used

Subverting the grime genre conventions 

A convention seen in numerous grime videos is the connotation of youths running into trouble with the law for committing criminal offences. I did not include this as I believed it would have a more powerful impact if the youths in my video would challenge the stereotype, and instead want to make something of themselves. This is clearly shown in my music video when the main artist says "Low life MC's, no dreams for the future....can't you see i'm going to beat them" and on screen is  recording of a police van. Here are some example of grime artists that included the stereotype of London youths in their videos....

Krept and Konan - Dunya 

                                                         Bugzy Malone - Section 81

Cadet - 100 Phone Calls

Music Video - Technical Conventions 

Ancillary Texts 

Final Digipak

       

Final Magazine Advert

After researching real media print products in the grime genre, I created this digipak/poster in order to conform to the grime conventions and create a realistic finish.

       

Q1 from Giordano Boscarelli

The grime genre is very versatile, therefore when it came to making the Digipak and magazine advert I was not restricted. It was crucial for my advert to include clear, bold fonts and colour in contrast to my black and white Digipak, sticking with the original grime album cover conventions.

Image choice 

In most of my digipak images, the location shots and any photos without the artist are edited to are edited to be in black and white. I wanted this to relate to the grime genre of music itself, it shows that grime is a raw genre of music and lyrics come form the heart of the artist, they do not need bright colours and hugely edited images for their music to be impactful. In contrast to this, I wanted the text to stand out from the photograph so that it would be easily read. 

Font and Design

Keeping the fonts and colours of the text the same for the entire digipak was important to make my digipak look professional whilst still conforming to the genre of Grime. Again, I researched real Grime album covers to guide me with the design.

FINAL DIGIPAK (Group)

  

FINAL MAGAZINE ADVERT (Group)

Having finalised the layout and image of our product we decided on (based on our audience feedback), We had to crop and reshape our poster to fit perfectly onto A4 sized paper . A4 is the conventional size of most magazine posters and they are more often than portrait, though we decided to challenge this and make ours landscape, we have seen previous artists do the same and we really likes their outcome. Above is our final print product, our magazine poster.

        

FINAL MUSIC VIDEO: Don't Worry About Me - Final Cut

             

Above is our groups final cut of our music video - Don't Worry about me. we are all extremely happy with the final outcome as is exactly how we imagined it. in terms of editing we feel that the video flows smoothly and is in sync with the music. making it look like a real music video,

Digipak - Construction (Group)

Construction - Editing Of Magazine Advert (Group)

               

Construction - Editing Of The Music Video (Group)

               

Final Digipak - Audience Feedback (Group)

             

After constructing a digital which we were all happy with we decided to get some audience feedback. Overall it was very helpful and areas which we did not see were picked up, thankfully they were only minor changes to be made, but overall comments were positive and they all appeared to really like our digital.

Magazine Advert Feedback - 2 (Group)

               

Magazine Advert Feedback - 1 (Group)

             

We found both magazine feedback's very helpful, we showed each of the people in the interviews our potential magazine adverts and it allowed us to narrow it down to minimal choices. we also purposely interviewed our target audience therefore they would be familiar with the genre and seeing existing magazine adverts.

Magazine Poster: Audience Feedback and Analysis (Giordano)

Below is a powerpoint presentation on my audience feedback for the 3 advert options. This lays out our process of obtaining feedback and generally analyses the feedback we received as it informed our end choice for our final print product. 

Print Products Feedback by gio on Scribd

Magazine Advert options with Feedback (Giordano)

Option 1:

This is our first option for our magazine advert.
Personally I am not fond of this advert as it was
rushed when it came to the construction. I also think
that some of the areas of the photograph are more lit
than others, this would be extremely time consuming
to fix in a short amount if time. I also think that it
looks amateurish.






Option 2:












I much prefer this for a magazine advert, I think
it looks much more professional than option 1
although it is landscape i have seen existing artists
that have landscape magazine adverts such as Drake.
Therefore i do no think that i would matter that it is
not portrait.







Option 3:












In this final option all that has changed is the
positioning of the artists name 'Arkitect', I thought
that in the previous option it may have looked a little
cluttered and therefore decided to position it to the right
of the advert.

Experimenting with fonts - Giordano

Here I experimented with a variety of different fonts that i was considering to use on both the digipak and magazine advert. I also roughly drew out both print products to see what font looked the most visually appealing and suited the grime genre.

After conducting this research these were the fonts used in the final print products.

Final Cut Feedback - 2 (Group)

              

Final Cut Feedback - 1 (Group)

              

Here is our final cut feedback, we found it extremely helpful and thankfully had all positive comments.We feel as a group that we took on board the comments from our rough cut feedback which allowed us to produce this successful music video.

Audience Feedback To Rough Cut

             

Vlogs and bloopers!! (Group)