one of the many locations we chose as a group would be to film shots for our music video outside a police station. We got inspiration from other Grime artists as we thought filming outside a police station or even by a police car would create an effective music video. In addition to this, we are conforming to the sterotype of teens or London youths in the video because typically teens are usually known for getting into trouble.
Location idea 2: Car park
Another location we could use in our music video a car park. depending on whether an empty car park or a busy car park looks more realistic in the video we are going to trial and error to see which type of car park suits the video best. There are many car parks near each of us in the group so we have a wide selection and different style car parks to choose from, whether it is a multy story car park or just one ground level car park.
Location idea 3: High Street For our third location, we could film parts in a high street. Trial and error will take place here too as we can take shots both in night or day and see which shots suit anf fit in with the other scenes. I think filming at night and with a dark background with bright lights from street lights will add a great effect but also have a sense of realism.
Our first location to be used in our music video is going to be an empty car park, preferably a nocturnal scene. We also want all of our filming locations to be easily accessible, so that when it comes to filming the music video, if necessary it will be easy to go back and re-film sections of the video with ease. The unusual lighting that car parks give off at night will also add a grimey undertone to the music video. Thankfully each of the members in our group have a local car park that we would be able to film in.
Audience Feedback (Jordan):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using this as one of your locations would be a very good idea, especially as loads of grime artists have used them to film in. For example Chip, Kano and wretch 32 teamed up to film 'feeling myself' in a croyden car park.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Overall, I really like the chosen location, however the only small criticism I have is that it may lack originality, as multiple grime artists use car parks to film their music videos.
Location 2:
Our second location that we would like to use in our music video is the outside of a police station. The reason for this is because we would like to challenge the stereotype of London youths in our video, as they are usually portrayed as trouble makers and as people who are generally in and out of prison for committing crimes, particularly those associated with the grime genre. Therefore choosing this as a location would add meaning to our music video.
Audience Feedback (Alex):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using a police station for a location in your music video would be very visually appealing, and not only that but the fact that you will be challenging the stereotype of London youths will also have an effect on the people watching it. it also shows that you have thought about this location carefully and have not only chosen it to make your video look appealing.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Although I really like the idea of using a police station as a location, the only thing I have to say is that you may have trouble getting permission to film there, so perhaps contacting them a few weeks prior to filming would be a good idea as if you are not allowed to film there, you may have to look elsewhere.
Location 3:
Our third location to be used in our music video is going a high street, again we would like to film this scene during the night as I think the luminous lights from the shops contrasted by the dark background would add an amazing visual effect to our video. Again, we wanted to choose a location that would be easily accessible, so that if we would need to film certain parts of the music video again, it would be easy to get to the location and film. We also think that this location would be essential for our music video as it would offer the audience a chance to see the environment in which the youths in the music video have grown up in, this will help to add a sense of reality to it as it is nothing that anyone has not seen before.
Audience Feedback (Joe):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think it would be a very good idea to use this as one of your locations for the music video. The different colour lights given off by the shop signs also complement the visuals. As well as that it gives the audience an insight on the characters in the music video and what they see and do on a daily basis, this will help to build a relationship between the audience and the youths in the video.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: The only negative about using this as a location is that it could be seen as very cliche, as multiple artists use similar locations to film their music videos, you should be make sure that there is a valid point to use this as a location to add to the story of the music video, and not just because it will look visually appealing.
Moodboard
Below is a moodboard i have constructed based upon our genre of music (grime). It includes locations, props, artists, costumes, logos and brands relating to the genre.
Costume
I believe costume is a tool we can be pretty flexible with during this task, there is no rule in terms of what an artist should wear in a video. What a costume can do however is give an insight into what the subjects/characters in a production are like i.e personality.
Typical grime attire consists of casual clothing however you tend to find bigger artists possessing their own individual trends that they express visually.
Krept - Last Night In Lagos
Krept is seen in this video sporting a Puma X Bape hoodie amongst several other people wearing the jacket collaboration.
Krept & Konan - 'Dunya'
Konan wears a black and white puma tracksuit.
Jaykae - 'Pull Up'
Jaykae is pictured wearing a black tracksuit with a dad-cap.
Skepta - Shutdown
Arguably the most iconic grime video to date, extras can be seen sporting nike trainers, tn's and air max 97's.
I feel as a group we can incorporate certain iconographic elements of the genre however i feel each character featured in the video can bring their own flavour to their visual representation, it will help them look in place without making them simply blend in. In addition i want us to not only film a video but create a realistic experience for the viewer in doing so i feel dressing in an appropriate costume is key, this means not over dressing or over accessorising.
Location Ideas
Typical of the grime genre location tends to consist of Urban settings. These contribute to the project to create a sense of realism or continuity as it may relate to lyrical content.
My ideas
- Cafe
- City
- Domestic Scenes
- Petrol Station
- Car Park
- Road
- Fast Food Shop
- Convenience Store
I want us to use multiple urban locations in order to portray a story, we should manipulate each location and setting to forge a believable narrative, whether we chose to use a wide array or a minimum.
I also want us to go one step further and record an intro without the track, this can be useful in setting the scene and giving the audience an insight into understanding the story being told in more depth.
I feel this can be done in a location such as a cafe, fast food shop or domestic setting one in which dialogue may easily flow.
Skepta - Shutdown
Dave - JKYL and HYD
Kano - This is England
Other settings
These days with grime artists gaining more of a worldwide following and investing more in production they have taken their videos out of their typical environment of the UK but have still stayed true to the urban settings. This is most notable with artists Stormzy - 'One Take Freestyle' and AJ Tracey & Dave - 'Thiago Silva'. For time and financial purposes filming abroad wouldn't perhaps be the most likely or straight forward options for us.
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