What have you learnt from your
audience feedback?
Focus group on initial ideas...
Audience feedback on final cut...
Audience feedback on final cut...
Audience Feedback: Genre
I asked many people of different ages (however focusing more on my target audience range) to state their favorite genre of music and why. I then transferred the information I found into a tally chart and a table so that it could be easily visually analyzed. Although some members of a different age range enjoy grime and some teenagers/young adults enjoy other genres, I still found that grime was the most common genre that teens/young adults enjoy. I also found that some reasons that people gave to why they enjoy a particular genre can be applied to the pop genre, such as having visually appealing music videos. Therefore, I also aimed to achieve this in my own music video.
Audience feedback: Print products
Before creating my digipak and advert, I wanted to look at real media print products that were successful in promoting the artist and his/her work. I asked my target audience to state some of their favorite rap/grime artists and I researched the digipaks of the most common artists that they had answered.
Tinie Tempah - Discovery
J Cole - The sideline story
My group and I designed one digipak and three magazine adverts as a rough guide to see what our audience would think, and from there would have gone on to make many others for our target audience to give suggestions of which one to choose. However, thankfully our target audience loved our digipak and even after explaining other ideas to them, they were fixed on this design. The only element of the digipak that was not heavily touched upon was whether it should be completely in black and white or in colour. Therefore, I decided to send out an online survey asking which design they preferred, A (black and white) or B (colour). Since my target audience is of a young age, it occurred to me that the best way to easily communicate with them is through using social media, as i did not only want to take the advice from one focus group.
Therefore, using the Internet, I had a sample of my target audience take this online poll on their phones and computers in order to choose which design they preferred. I found this method very easy and practical as it is simply a one-click process and I was able to track the progress of the poll to see which designs were doing well. Here were my results...
Focus group on digipak
Results of online poll regarding digipaks...
Thankfully, design A was the design that I initially wanted for my digipak front cover and this was also the design that received the most number of votes. Therefore, it ended up being our final front cover design.
I also used another form of social media very popular with my aimed target audience; Twitter. Here, I simply posted the two digipak designs and asked for responses and opinions. Here are some examples of the responses I received...
By this time my focus group, online poll and twitter had
all said that they preferred design A to B. I am glad that
I experimented with different types of audience feedback
as the result (using design A) will be more reliable.
Using my audience for feedback really made the construction of my digipak and magazine advert much easier as I could see which images, designs, fonts and layouts worked best to appeal and attract them. Since the print products and the music video work together as a promo package, if I can ensure that my designs appeal to the majority of my target audience, then it makes it more dependable that my products would have a better chance of success in the market place.
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