Evaluation 1 - Melissa Preston

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Goodwin's theories:

-Include close up shots of artists as it will allow them to be established and shown to the audience/viewers.

-There should be a relationship between the song and visuals.

- the music video should include characteristics of the specific genre, for example our genre is Grime so there would be a focus on boys, cigarettes and props such as hats and side bags.

Coventions of the grime genre:

Mise-en-scene

costume and props-

Artists in the Grime genre usually dress casual, whether it is artists dressed in tracksuits or jeans, trainers and neutral colours such as black and white with side bags or hats, Examples of artists which develop the forms and conventions of costume within the grime genre are:

Chipmunk-

He is a grime/rapper artist and in the pictures below he is wearing a grey jumper with a hat and side bag.

Another example of chipmunk dressing casually is this picture.

                                              

Teenagers wear the brand Adidas a lot, and other brands such as Nike and North Face, we got inspiration from chip for our music video, mainly for the costume.

Skeptais another artist, in the picture below it shows him wearing a side bag and hat.

Focusing on the picture above of the costumes and props, our music video has similarities and they are shown below.

This Gif show the characters in our music video conforming to the costume and props within the Grime genre as the gif shows black clothing, side bags and branded clothing of North Face which teenagers wear and this links in with our target audience.

The gif below shows a car, this is a main prop in many grime genre music videos, like Lethal Bizzle Rari WorkOut ft. JME & Tempa T

...this gave us the idea of using a car to create a more realistic video.

Lighting:
we filmed in both day and night time, and because of this the lighting changed the quality of the shots.

This gif shows some footage of our music video that was filmed in the light compared to the gift below where it was filmed in the dark. we used LED lights so that the quality was better and also so that you could see the characters.

Location:

The locations our group used to film our music video conform to the generic conventions of a grime music video. we got inspiration and ideas from many artists, but also the artist of the song we used, Arkitect - Don't Worry About Me ft. T Dollars & Yung Zedz.

We filmed in carpark in Ealing and we got inspiration from this part of 'Don't worry
about me' by Architect.
The locations we chose to shoot at use the conventions of the grime genre in our music video.

we also filmed down an alley way and little street nearby and on a high street. These are all typical locations used in a grime music video.

Ancillary Texts:

This is our final digipak.

Digipak examples:

          

Digipak from melissapreston100

Our final magazine advert.

Before we chose our final digipak, we had two options. this was the other magazine advert we were thinking about using.

The reason why we didn't use this advert was because of the lighting. we created the magazine adverts in PhotoShop but couldn't find the right edit for the lighting. In addition, the colour of the text didn't fit the advert.

Magazine advert examples:

                                                                      

Magazine advert from melissapreston100