Wednesday, 28 December 2016
FINAL MAGAZINE ADVERT (Group)
Having finalised the layout and image of our product we decided on (based on our audience feedback), We had to crop and reshape our poster to fit perfectly onto A4 sized paper . A4 is the conventional size of most magazine posters and they are more often than portrait, though we decided to challenge this and make ours landscape, we have seen previous artists do the same and we really likes their outcome. Above is our final print product, our magazine poster.
FINAL MUSIC VIDEO: Don't Worry About Me - Final Cut
Above is our groups final cut of our music video - Don't Worry about me. we are all extremely happy with the final outcome as is exactly how we imagined it. in terms of editing we feel that the video flows smoothly and is in sync with the music. making it look like a real music video,
Tuesday, 27 December 2016
Friday, 25 November 2016
Final Digipak - Audience Feedback (Group)
After constructing a digital which we were all happy with we decided to get some audience feedback. Overall it was very helpful and areas which we did not see were picked up, thankfully they were only minor changes to be made, but overall comments were positive and they all appeared to really like our digital.
Magazine Advert Feedback - 1 (Group)
We found both magazine feedback's very helpful, we showed each of the people in the interviews our potential magazine adverts and it allowed us to narrow it down to minimal choices. we also purposely interviewed our target audience therefore they would be familiar with the genre and seeing existing magazine adverts.
Different Magazine adverts for Digipak (Pio George)
These are the different types of magazine adverts me and my group created. My group and I used the editing software Photoshop to edit the magazine advert.
Photoshop software:
Draft 1:
This magazine advert was created as a basic design template for our final magazine advert. My group and I was messing around with the editing software.
Option 1 :
This was our groups first magazine advert. This magazine advert was done very quickly and no time was spent on it and which made it look very unprofessional, a point picked
up by the audience feedback. This is also my personal opinion as well and it was decided by my group and I to not use this magazine advert as it was no a believable product.
Option 2:
For this magazine advert, my group and I spent more time and effort to make this magazine advert a believable product. Also this product was given much more praise from our audience feedbacks, however they found some issues, one of this being the name of the artist, 'Arkitect' is not clear as it is faded out and on top of an image. So this magazine advert was not used.
Option 3:
This magazine advert is our last option and this is the magazine advert our group and I chose in the end. This option received a great amount of praise as it looks like a genuine real media text for grime. Also, one of the changes made to this magazine advert is that the artist name, 'Arkitect' is placed on the right underneath the 'The Album' text. I feel that this was the best magazine advert as it was the most professional looking and it is a believable product.
Magazine Poster: Audience Feedback and Analysis (Giordano)
Below is a powerpoint presentation on my audience feedback for the 3 advert options. This lays out our process of obtaining feedback and generally analyses the feedback we received as it informed our end choice for our final print product.
Print Products Feedback by gio on Scribd
Magazine Advert options with Feedback (Giordano)
Option 1:
This is our first option for our magazine advert.
Personally I am not fond of this advert as it was
rushed when it came to the construction. I also think
that some of the areas of the photograph are more lit
than others, this would be extremely time consuming
to fix in a short amount if time. I also think that it
looks amateurish.
Option 2:

I much prefer this for a magazine advert, I think
it looks much more professional than option 1
although it is landscape i have seen existing artists
that have landscape magazine adverts such as Drake.
Therefore i do no think that i would matter that it is
not portrait.
Option 3:

In this final option all that has changed is the
positioning of the artists name 'Arkitect', I thought
that in the previous option it may have looked a little
cluttered and therefore decided to position it to the right
of the advert.
This is our first option for our magazine advert.
Personally I am not fond of this advert as it was
rushed when it came to the construction. I also think
that some of the areas of the photograph are more lit
than others, this would be extremely time consuming
to fix in a short amount if time. I also think that it
looks amateurish.
Option 2:

I much prefer this for a magazine advert, I think
it looks much more professional than option 1
although it is landscape i have seen existing artists
that have landscape magazine adverts such as Drake.
Therefore i do no think that i would matter that it is
not portrait.
Option 3:

In this final option all that has changed is the
positioning of the artists name 'Arkitect', I thought
that in the previous option it may have looked a little
cluttered and therefore decided to position it to the right
of the advert.
Experimenting with fonts - Giordano
Here I experimented with a variety of different fonts that i was considering to use on both the digipak and magazine advert. I also roughly drew out both print products to see what font looked the most visually appealing and suited the grime genre.

After conducting this research these were the fonts used in the final print products.
After conducting this research these were the fonts used in the final print products.

Final Cut Feedback - 1 (Group)
Here is our final cut feedback, we found it extremely helpful and thankfully had all positive comments.We feel as a group that we took on board the comments from our rough cut feedback which allowed us to produce this successful music video.
Shot List (Giordano)
Shot list - Music video from Giordano Boscarelli
Here is my shot list of our music video. It quickly informs the audience about what occurs in each scene and what type of shot is used.
Here is my shot list of our music video. It quickly informs the audience about what occurs in each scene and what type of shot is used.
Tuesday, 22 November 2016
MINI MUSIC VIDEO (Group)
Here is our class mini music video cover to Britney Spears. Alongside having an extremely enjoyable time filming this video, we have also gained a lot of knowledge and feel, such more prepared for our task to create our final music video. As we were time restricted, we had to time to perfection, this will help us when recording our final video as it will ensure we do not run over schedule. Also, in the post-production stage it will make to a lot easier to match the lyrics to the person singing if their lip syncing is near enough perfect.all of these aspects that we have learnt in our trial music will help us in the long when when it comes to editing and filming our final group music video.
Positives of the trial music video:
- we used a wide rand of shots and movements such as tapping of the pen and foot/.
- we used 2 cameras when filming and this made it easier to capture different angles and shots.
- we successfully synced the video to the song when it came to editing on Final Cut pro X.
- we nominated a director for the video and we all worked well as a team and listened to the instructions.
Negatives of the trial music video:
- As we had limited time to film the video it would have been more beneficial if we had longer to film as we would not be rushing much and would also have more time to prepare.
- We could of filmed in a better location as we filmed in the school.
Friday, 21 October 2016
Planning: Location - (Pio George)
Location
List of ideas:
- Car Park
- A house
- A street
- Park
Location 1: Car Park
There are local car parks that are near, which can be used by my group, also getting permission to film would not be difficult either. The filming should take place at night, which I feel will enhance our music video to give it a more grime like feel and, the car park should be empty which would allow our group to effectively film the music video without any hindrances.
Location 2: House
Our group can film these scenes at one of our group members house. The house can be used to show domestic scenes e.g. in the bedroom, the staircase, living room, kitchen or the garden. It would also be preferable to shoot the video at night if it is being filmed in the garden, but it would not matter if the scenes inside the home are filmed during the day.
Location 3: A street
We can film this scene at one of the streets near or at the group members homes as it would be easier getting permission from the neighbours. It would be preferable to film the music video at night and our group can use cars in the video. The car can be gained by one of the group members parents, as it would be easier to gain permission or it can be their own if they have one available.
Location 4: A Park
There are parks located near where our group members are living so we have an easy access to them. Our group can film the music video in many areas of the park such as in one of its playgrounds or in another area of the park. It would be preferable to record the music video a night as well.
I believe the music video should be mainly filmed in urban areas such as the car park, a street or someones home. As in most of the grime music videos I have scene, the locations which they have been filmed are in urban areas, so it would be more effective by filming in urban areas.
Planning: Moodboard - (Pio George)
This is a moodboard I have constructed to show examples of what props will be used, what costumes will be worn by each actor and the locations the music video will be filmed at.
Planning: Costume - (Pio George)
Costume
For our groups music video, we are able to have a variety of clothing. As in music videos there are no set required clothing to wear and no clothing that is not allowed.
The main focus of the music video is the genre of grime, and usually the colour of the clothing worn in most grime music videos is darker colours like black. Such as black hoodies, jackets and tops which are of well known brands e.g. Nike.
Also other clothing would be darker coloured trousers or jeans. The footwear would be any colour such as red, white, black, blue e.t.c and these would usually be well know brands as well such as Vans or Adidas.
During the filming of the music video, I believe each of the actors in the video should wear different clothing to express their differences in preference so that it brings out each characters individuality, rather than having each character looking the same.
For our groups music video, we are able to have a variety of clothing. As in music videos there are no set required clothing to wear and no clothing that is not allowed.
The main focus of the music video is the genre of grime, and usually the colour of the clothing worn in most grime music videos is darker colours like black. Such as black hoodies, jackets and tops which are of well known brands e.g. Nike.
Also other clothing would be darker coloured trousers or jeans. The footwear would be any colour such as red, white, black, blue e.t.c and these would usually be well know brands as well such as Vans or Adidas.
During the filming of the music video, I believe each of the actors in the video should wear different clothing to express their differences in preference so that it brings out each characters individuality, rather than having each character looking the same.
Jackets and Hoodies
Jeans
Trainers- Nike, Vans, Adidas
Location ideas (Melissa)
Location idea 1: Police station
one of the many locations we chose as a group would be to film shots for our music video outside a police station. We got inspiration from other Grime artists as we thought filming outside a police station or even by a police car would create an effective music video. In addition to this, we are conforming to the sterotype of teens or London youths in the video because typically teens are usually known for getting into trouble.
Location idea 2: Car park
Another location we could use in our music video a car park. depending on whether an empty car park or a busy car park looks more realistic in the video we are going to trial and error to see which type of car park suits the video best. There are many car parks near each of us in the group so we have a wide selection and different style car parks to choose from, whether it is a multy story car park or just one ground level car park.

Location idea 3: High Street
For our third location, we could film parts in a high street. Trial and error will take place here too as we can take shots both in night or day and see which shots suit anf fit in with the other scenes. I think filming at night and with a dark background with bright lights from street lights will add a great effect but also have a sense of realism.
one of the many locations we chose as a group would be to film shots for our music video outside a police station. We got inspiration from other Grime artists as we thought filming outside a police station or even by a police car would create an effective music video. In addition to this, we are conforming to the sterotype of teens or London youths in the video because typically teens are usually known for getting into trouble.
Location idea 2: Car park
Another location we could use in our music video a car park. depending on whether an empty car park or a busy car park looks more realistic in the video we are going to trial and error to see which type of car park suits the video best. There are many car parks near each of us in the group so we have a wide selection and different style car parks to choose from, whether it is a multy story car park or just one ground level car park.


Location idea 3: High Street
For our third location, we could film parts in a high street. Trial and error will take place here too as we can take shots both in night or day and see which shots suit anf fit in with the other scenes. I think filming at night and with a dark background with bright lights from street lights will add a great effect but also have a sense of realism.
Location (Giordano)
Location 1:
Our first location to be used in our music video is going to be an empty car park, preferably a nocturnal scene. We also want all of our filming locations to be easily accessible, so that when it comes to filming the music video, if necessary it will be easy to go back and re-film sections of the video with ease. The unusual lighting that car parks give off at night will also add a grimey undertone to the music video. Thankfully each of the members in our group have a local car park that we would be able to film in.


Audience Feedback (Jordan):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using this as one of your locations would be a very good idea, especially as loads of grime artists have used them to film in. For example Chip, Kano and wretch 32 teamed up to film 'feeling myself' in a croyden car park.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Overall, I really like the chosen location, however the only small criticism I have is that it may lack originality, as multiple grime artists use car parks to film their music videos.
Location 2:
Our second location that we would like to use in our music video is the outside of a police station. The reason for this is because we would like to challenge the stereotype of London youths in our video, as they are usually portrayed as trouble makers and as people who are generally in and out of prison for committing crimes, particularly those associated with the grime genre. Therefore choosing this as a location would add meaning to our music video.



Audience Feedback (Alex):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using a police station for a location in your music video would be very visually appealing, and not only that but the fact that you will be challenging the stereotype of London youths will also have an effect on the people watching it. it also shows that you have thought about this location carefully and have not only chosen it to make your video look appealing.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Although I really like the idea of using a police station as a location, the only thing I have to say is that you may have trouble getting permission to film there, so perhaps contacting them a few weeks prior to filming would be a good idea as if you are not allowed to film there, you may have to look elsewhere.
Location 3:
Our third location to be used in our music video is going a high street, again we would like to film this scene during the night as I think the luminous lights from the shops contrasted by the dark background would add an amazing visual effect to our video. Again, we wanted to choose a location that would be easily accessible, so that if we would need to film certain parts of the music video again, it would be easy to get to the location and film. We also think that this location would be essential for our music video as it would offer the audience a chance to see the environment in which the youths in the music video have grown up in, this will help to add a sense of reality to it as it is nothing that anyone has not seen before.


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Audience Feedback (Joe):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think it would be a very good idea to use this as one of your locations for the music video. The different colour lights given off by the shop signs also complement the visuals. As well as that it gives the audience an insight on the characters in the music video and what they see and do on a daily basis, this will help to build a relationship between the audience and the youths in the video.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: The only negative about using this as a location is that it could be seen as very cliche, as multiple artists use similar locations to film their music videos, you should be make sure that there is a valid point to use this as a location to add to the story of the music video, and not just because it will look visually appealing.
Music video's that use similar locations
Our first location to be used in our music video is going to be an empty car park, preferably a nocturnal scene. We also want all of our filming locations to be easily accessible, so that when it comes to filming the music video, if necessary it will be easy to go back and re-film sections of the video with ease. The unusual lighting that car parks give off at night will also add a grimey undertone to the music video. Thankfully each of the members in our group have a local car park that we would be able to film in.

Audience Feedback (Jordan):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using this as one of your locations would be a very good idea, especially as loads of grime artists have used them to film in. For example Chip, Kano and wretch 32 teamed up to film 'feeling myself' in a croyden car park.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Overall, I really like the chosen location, however the only small criticism I have is that it may lack originality, as multiple grime artists use car parks to film their music videos.
Location 2:
Our second location that we would like to use in our music video is the outside of a police station. The reason for this is because we would like to challenge the stereotype of London youths in our video, as they are usually portrayed as trouble makers and as people who are generally in and out of prison for committing crimes, particularly those associated with the grime genre. Therefore choosing this as a location would add meaning to our music video.
Audience Feedback (Alex):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think using a police station for a location in your music video would be very visually appealing, and not only that but the fact that you will be challenging the stereotype of London youths will also have an effect on the people watching it. it also shows that you have thought about this location carefully and have not only chosen it to make your video look appealing.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: Although I really like the idea of using a police station as a location, the only thing I have to say is that you may have trouble getting permission to film there, so perhaps contacting them a few weeks prior to filming would be a good idea as if you are not allowed to film there, you may have to look elsewhere.
Location 3:
Our third location to be used in our music video is going a high street, again we would like to film this scene during the night as I think the luminous lights from the shops contrasted by the dark background would add an amazing visual effect to our video. Again, we wanted to choose a location that would be easily accessible, so that if we would need to film certain parts of the music video again, it would be easy to get to the location and film. We also think that this location would be essential for our music video as it would offer the audience a chance to see the environment in which the youths in the music video have grown up in, this will help to add a sense of reality to it as it is nothing that anyone has not seen before.

_Oct_2012.jpg)
Audience Feedback (Joe):
Q1: What do you think about this chosen location to be used in our music video?
A1: I think it would be a very good idea to use this as one of your locations for the music video. The different colour lights given off by the shop signs also complement the visuals. As well as that it gives the audience an insight on the characters in the music video and what they see and do on a daily basis, this will help to build a relationship between the audience and the youths in the video.
Q2: Is there any faults with this chosen location? Or anything you think that may need reassessing?
A2: The only negative about using this as a location is that it could be seen as very cliche, as multiple artists use similar locations to film their music videos, you should be make sure that there is a valid point to use this as a location to add to the story of the music video, and not just because it will look visually appealing.
Music video's that use similar locations
Moodboard (Morgan)
Moodboard
Below is a moodboard i have constructed based upon our genre of music (grime). It includes locations, props, artists, costumes, logos and brands relating to the genre.
Below is a moodboard i have constructed based upon our genre of music (grime). It includes locations, props, artists, costumes, logos and brands relating to the genre.
Costume (Morgan)
Costume
I believe costume is a tool we can be pretty flexible with during this task, there is no rule in terms of what an artist should wear in a video. What a costume can do however is give an insight into what the subjects/characters in a production are like i.e personality.
Typical grime attire consists of casual clothing however you tend to find bigger artists possessing their own individual trends that they express visually.
Krept - Last Night In Lagos
Krept is seen in this video sporting a Puma X Bape hoodie amongst several other people wearing the jacket collaboration.
Krept & Konan - 'Dunya'
Konan wears a black and white puma tracksuit.
Jaykae - 'Pull Up'
Jaykae is pictured wearing a black tracksuit with a dad-cap.
Skepta - Shutdown
Arguably the most iconic grime video to date, extras can be seen sporting nike trainers, tn's and air max 97's.
I feel as a group we can incorporate certain iconographic elements of the genre however i feel each character featured in the video can bring their own flavour to their visual representation, it will help them look in place without making them simply blend in. In addition i want us to not only film a video but create a realistic experience for the viewer in doing so i feel dressing in an appropriate costume is key, this means not over dressing or over accessorising.
I believe costume is a tool we can be pretty flexible with during this task, there is no rule in terms of what an artist should wear in a video. What a costume can do however is give an insight into what the subjects/characters in a production are like i.e personality.
Typical grime attire consists of casual clothing however you tend to find bigger artists possessing their own individual trends that they express visually.
Krept - Last Night In Lagos
Krept is seen in this video sporting a Puma X Bape hoodie amongst several other people wearing the jacket collaboration.
Krept & Konan - 'Dunya'
Konan wears a black and white puma tracksuit.
Jaykae - 'Pull Up'
Jaykae is pictured wearing a black tracksuit with a dad-cap.
Skepta - Shutdown
Arguably the most iconic grime video to date, extras can be seen sporting nike trainers, tn's and air max 97's.
I feel as a group we can incorporate certain iconographic elements of the genre however i feel each character featured in the video can bring their own flavour to their visual representation, it will help them look in place without making them simply blend in. In addition i want us to not only film a video but create a realistic experience for the viewer in doing so i feel dressing in an appropriate costume is key, this means not over dressing or over accessorising.
Location (Morgan)
Location Ideas
Typical of the grime genre location tends to consist of Urban settings. These contribute to the project to create a sense of realism or continuity as it may relate to lyrical content.
My ideas
- Cafe
- City
- Domestic Scenes
- Petrol Station
- Car Park
- Road
- Fast Food Shop
- Convenience Store
I want us to use multiple urban locations in order to portray a story, we should manipulate each location and setting to forge a believable narrative, whether we chose to use a wide array or a minimum.
I also want us to go one step further and record an intro without the track, this can be useful in setting the scene and giving the audience an insight into understanding the story being told in more depth.
I feel this can be done in a location such as a cafe, fast food shop or domestic setting one in which dialogue may easily flow.
Skepta - Shutdown
Dave - JKYL and HYD
Kano - This is England
Other settings
These days with grime artists gaining more of a worldwide following and investing more in production they have taken their videos out of their typical environment of the UK but have still stayed true to the urban settings. This is most notable with artists Stormzy - 'One Take Freestyle' and AJ Tracey & Dave - 'Thiago Silva'. For time and financial purposes filming abroad wouldn't perhaps be the most likely or straight forward options for us.
Typical of the grime genre location tends to consist of Urban settings. These contribute to the project to create a sense of realism or continuity as it may relate to lyrical content.
My ideas
- Cafe
- City
- Domestic Scenes
- Petrol Station
- Car Park
- Road
- Fast Food Shop
- Convenience Store
I want us to use multiple urban locations in order to portray a story, we should manipulate each location and setting to forge a believable narrative, whether we chose to use a wide array or a minimum.
I also want us to go one step further and record an intro without the track, this can be useful in setting the scene and giving the audience an insight into understanding the story being told in more depth.
I feel this can be done in a location such as a cafe, fast food shop or domestic setting one in which dialogue may easily flow.

Dave - JKYL and HYD
Kano - This is England
Other settings
These days with grime artists gaining more of a worldwide following and investing more in production they have taken their videos out of their typical environment of the UK but have still stayed true to the urban settings. This is most notable with artists Stormzy - 'One Take Freestyle' and AJ Tracey & Dave - 'Thiago Silva'. For time and financial purposes filming abroad wouldn't perhaps be the most likely or straight forward options for us.
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